Acting Associate Director, Johnson-Shoyama Graduate School of Public Policy, University of Regina

Sylvain Charlebois

Sylvain Charlebois comes to the Johnson-Shoyama Graduate School from the University of Regina's Levene School of Business, where he was named professor of the year not once or twice, but three times. Further solidifying Sylvain's reputation for dedication to his students was a national award for faculty advisor of the year, granted at the Jeux du Commerce business competition. That dedication goes beyond classroom and extracurricular time, to mentoring and support. Sylvain's particular academic expertise is in food and food safety, which has connected him to the Regina Food Bank as a volunteer member of its advisory board.

Download Sylvain Charlebois' CV.

Email: sylvain.charlebois@uregina.ca
Phone: (306) 337-2695
Designations
  • DBA, University of Sherbrooke
  • MBA, University of Quebec in Montreal
  • B.Comm., Royal Military College

Areas of Interest
  • Food distribution
  • Food safety
  • World trade
  • Risk communication
  • Crisis management
Recent Grants/Awards

Recent Awards

  • Faculty Advisor of the year National award (JDC West), 2009
  • Emerald Lit Honourable award for research, 2008
  • Professor of the year, Faculty of Business Administration, 2008
  • Professor of the year, Faculty of Business Administration, 2006

Recent Research Funding

  • NSERC, Consumer Panel project (based out of the University of Guelph)
Select Publications

Books

  • Panic on a plate: Is eating risky? (forthcoming), La Presse, 250 pages. 

Chapters

  • Charlebois, S. (2008), L. Watson. Risk communication and public trust, chapter in The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply, published by Gower Publishing, ISBN 978-0566088124, 230 pages.

 Refereed Articles

  • Charlebois, S., R. Giberson (forthcoming). From classroom to boardroom: how international marketing students earn their way to experiential learning opportunities, and the case of the "Bridges to International Practice" program, Marketing Education Review.
  • Charlebois, S., J. Labrecque (forthcoming). Socio-political foundations for food safety regulation and governance of global agri-food systems, Journal of Macromarketing.
  • Charlebois, S., L. Watson (forthcoming). Equilibrium Point for a Stakeholder Management Strategy in crisis episodes: the case of a crisis in a food processing plant, Research and Applied Economics.
  • Tamilia, R., S. Charlebois (forthcoming). Wholesaling, the role of the middleman and marketing costs: some forgotten concepts in marketing thought, Journal of Management Research.
  • Charlebois, S., G. Elliott (2009). Mining for mindsets: the anatomy of a successful communication strategy in mining, Journal of Marketing Communications, 15(1), 88-103.
  • Charlebois, S. (2008). The Gateway to a market-driven agricultural economy: A framework for Demand Chain Management in the food industry, British Food Journal, 110(9), 882-896. 
  • Charlebois S. (2008). Structural and Social Dimensions of an International Joint Venture: The Case of Hypor Canada, Journal of Chinese Economic and Foreign Trade Studies, 1(1), 45-67.
  • Charlebois, S. (2008). Marketing Agricultural Commodities on Global Markets: A Conceptual Model for Political Economies and Food-Safety Standard Asymmetries Related to Mad Cow, Journal of International Food and Agribusiness Marketing, 20(1), 56-74.  
  • Camp R. D.. II, S. Charlebois (2007). Vertically integrating a network of small and medium enterprises to pursue strategic marketing:  The Case of Natural Valley Farms Inc., Journal of Farm Management, 13(1), 23-45.
  • Elliott, G., S. Charlebois (2007). How Mosaic-Esterhazy applied a crisis communication strategy when it suddenly had the world's attention, Public Relations Review, 33(4), 319-325.
  • Charlebois S., Camp R. D. II (2007). Environmental uncertainty and vertical integration in a mature industry: The case of Natural Valley Farms. Journal of Enterprising Communities, 1(3), 252-267.
  • Charlebois S., J. Labrecque (2007). Processual learning, environmental pluralism, and inherent challenges of managing a socio-economic crisis: The case of the Canadian mad cow crisis, Journal of Macromarketing, 27(2), 115-125.
  • Tamilia R., S. Charlebois (2007). The importance of marketing boards in Canada: a twenty-first century perspective, British Food Journal, 109(2), 119-144.
  • Charlebois S., W. Langenbacher, R. Tamilia (2007). The role and function of the Canadian Dairy Commission: an empirical survey and its relevancy in today's civil society, International Food and Agribusiness Management Review, 10(1), 81-99.
  • Labrecque J., S. Charlebois, E. Spiers (2007). Is Gene Technology an Emerging Dominant Design? An Actors Network Theory investigation, British Food Journal, 109(1), 81-98.
  • Charlebois, S., R. Tamilia, J. Labrecque (2007). Food marketing and obesity : a marketing channel and public policy perspective, Innovative Marketing, 3(1), 81-98.
  • Charlebois S., A. Lavack, P. Cooper (2006). Survey research with cattle producers in a crisis environment: methodological challenges and recommendation, Canadian Journal of Marketing Research, 23(1), 38-46. 
  • Labrecque J., S. Charlebois (2006). Conceptual links between two mad cow crises: the absence of paradigmatic change and policymaking implications, International Food and Agribusiness Management Review, 9(2), 23-50.
Current Research
  • Case studies
  • Consumer behaviour on food safety
  • Understanding of power and dependence relationship within supply chains
  • World trade
Other Courses
  • GBUS 840 - Strategic marketing
  • GBUS 841 - International marketing
  • EMBA 835 - Marketing for managers